Penagaruh Etika Bisnis Islam dan Harga terhadap Minat Beli Konsumen Pasar Senen di Desa Tapah Sari

Abstract

One of tips in running a business to attract consumers is business ethics. It is an important part that must be owned by a businessman. Besides, the role of price is also very importantcto maintain and increase sales and profits in running a business. This was a quantitativecstudy with a survey approach. The population of this study was all consumers at thecMonday Market, Tapah Sari Village where most consumers work as a housewife with thectotal population was 425. The sample determination in this study used the Slovin formulacwith a 95% confidence level obtained 206. The data analysis used was multiple linearcregression analysis. and the data was processed with t the SPSS Version 25 program. Thecresults revealed that the effect of Islamic business ethics on purchasing interest partiallycobtained the results of the calculation tcountc > t tablec with a value of (2,088 > 1,974). This showed that there was a positive and significant effect between Islamic business ethics on purchasing interest, while the price on purchasing interest was partially obtained from the calculation t count  > tt able  with a value of (6,205 > 1,974) this shows that there was a positive and significant effect of price on purchasing interest, and Islamic business ethics and price affected purchasing interest where f count  > f table  with value (29.969 > 3.05).