STRATEGI PENETAPAN HARGA PADA PEDAGANG SEMBAKO DALAM PERSPEKTIF EKONOMI ISLAM DI PASAR KRAMAT TINGGI MUARA BULIAN

Abstract

This study aims to examine the pricing strategies implemented by basic-goods traders at Kramat Tinggi Market, Batang Hari Regency, and analyze them from an Islamic economic perspective. This study employed a qualitative method with a descriptive approach. Data were collected through interviews, observation, and documentation using primary and secondary sources. The findings indicate that traders determine prices based on prevailing market prices, supply and demand conditions, product quality, and competition among traders. These strategies are implemented to maintain competitiveness and business sustainability. From the perspective of Islamic economics, the pricing practices are generally consistent with Islamic principles because they consider fairness, balanced interests, reasonable profits, and the halal status of traded goods. Price determination is not conducted arbitrarily but adjusted to market conditions. Therefore, the pricing strategies reflect the principles of fairness, balance, and mutual benefit in trading activities and support the sustainability of traders' businesses in a competitive market.